Sense of place
The Company has created outstanding retail concepts that celebrate the local culture of its store locations and offer products with a local touch in all of its locations. In order to do this, a multi disciplinary team researches and intensively tours the target country to understand the underlying themes that attract the traveler. These themes are then converted into country-specific stores.
The color of cabinets, fixtures, music, decoration, the people at the stores and their dress uniforms are carefully selected to create an interactive space in harmony with each country and culture.
